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Dark Economy? Dazzle with PRby: Christine Bock
Wednesday, 27 May 2009
Although it may seem that public relations programs are dispensable in a recession, nothing could be farther from the truth. Communicating your continued success, whether it’s new services, new customers or stories on how your company is surviving, may actually go farther now than they would in a healthy economy.
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Dark Economy? Dazzle with PR |
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Written by Christine Bock
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Wednesday, 27 May 2009 17:34 |
Although it may seem that public relations programs are dispensable in a recession, nothing could be farther from the truth. Communicating your continued success, whether it’s new services, new customers or stories on how your company is surviving, may actually go farther now than they would in a healthy economy.
Consider the following: Slowing down your PR momentum takes you off radar for key reporters and analysts and leaves you open to speculation about your viability. Proactively speaking with the press is a chance to talk about how you are surviving, testament to your core value proposition. Once the recession ends, companies will crawl out of the woodwork and scramble for publicity; you will already be top-of-mind. A slower economy also gives you more quality time with PR counsel to hone strategy and key messages.
A recession is also a great time to strengthen relationships in ways you may not have had time for in the past. Internal communications, for example, are an opportunity to keep morale up and to speak candidly with your workforce. Digital networking provides an opportunity to reinforce relationships with both staff and customers and is a rare opportunity in PR to actually control your message.
In coming posts, we’ll go farther in depth on how companies can leverage the whole spectrum of PR services to prosper in a slow economy. |
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