Heritage
Founded in 1995 by PR visionary Christine Bock, Bock Communications forged its reputation by addressing an emergent market need in communications for the mobile wireless telecommunications and technology industries. Gaining a wealth of expertise in a relatively short period of time, the agency created a lasting market niche. With clients at every level of the wireless ecosystem from infrastructure to applications few other agencies can touch Bock’s acumen in wireless and high-tech PR and marketing.
Evolution
In the past several years, the agency has widened its field of expertise to other industries. From fashion houses to law firms to bio-medical device manufacturers, Bock has applied the targeted and aggressive communications strategies it honed in high-tech to the other areas of business that touch our lives. From CEO profiling to awareness-building for charities, Bock has morphed into one of the most well-rounded agencies of its size in the nation.
Staying On Top
Perhaps the most interesting development over the last couple years is Bock’s rigorous tracking and research in the digital social networking sphere. We now have become experts in the use of social media for PR purposes, and we routinely integrate Facebook, LinkedIn, Twitter and a variety of blogging tactics into every full-service program.
Resounding Honors
That said, Bock’s client programs continually win awards from the PR Society of America. The agency has more than 50 PROTOS statuettes and nearly as many plaques, which, for 15 years of business, is an outstanding achievement. Aside from the agency itself, individual team members are distinguished in their own right. Christine Bock herself is a recipient of Wireless Week’s prestigious ‘Enterprising Woman in Wireless’ award, and she brings to the table senior PR and marketing experience from top brands such as AT&T, Epson, Media Station, Ortel and Pioneer.
Your Team of Leaders
In fact, the agency is staffed across the board with professionals who have gravitated toward leadership positions for their entire lives.
- Account Director Ricca Silverio is a professor of public relations for the
California State University at Long Beach.
- Account Director Amy Farrell is an accomplished stage actress and trained journalist.
- Account Director Jessica Levy is a coveted expert in litigation and crisis management.
- European Director Ty Sheppard is a published author of fiction.
Sit down with us and it’s clear from the beginning: you’re in great hands for the long run. From UCLA to Harvard and from Sprint to Yahoo!, we are a sought-after group of experts who are passionate about communications. Industry veterans, relationship builders, wordsmiths, strategic thinkers for us, it all boils down to aggressive media relations and getting ink. Period.
The Whole Menu
Bock’s award-winning PR and marketing services cover the gamut of brand management: Strategic counsel, media and analyst relations, social media and blogging, tradeshow and event management, branding and messaging, reviews and more if it has to do with communicating your company’s core value to a specific audience, Bock can tailor a program for you. We’re also international. Headquartered in the heart of Orange County, California, the agency has satellite presence in Dallas, Boston, New York, London and Berlin.
Services
Media & Analyst Relations
Successful media and analyst relations require key relationships and proactive story development.
Bock does both. We make sure you have a great story and we take it to the top influencers.
That said, Bock is known to have one of the most aggressive, persuasive outreach teams in the field.
Social Media & Blogger Relations
Facebook. Twitter. LinkedIn. These days, managing your image is complicated. Social media and blogs are all about viral marketing. Don’t go making random appearances without the help of your community-builders.
In addition to creating a corporate persona across the most important social networking sites, we create pod- and webcasts, corporate videos and social/multimedia news releases to make your digital presence more dynamic.
Reviews
Get your product out there and make sure people like it. The key to success: reviews begin long before you mail in your widget.
The agency can also help you navigate timing, personalities, target lists and other circumstances that will color impressions of your product.
Executive Visibility and Thought Leadership
It’s vital that your senior management is considered among the smartest visionaries of your respective industry.
Speaking engagements, contributed articles, feature news stories and blogs all play a critical role in the programs Bock develops.
Branding & Messaging
If your company were a car, what kind of car would it be?
Equal parts creativity and realism—branding and messaging create the unique experience that keeps your customers coming back. Bock investigates your company’s core identity, and we help you package that identity in the most attractive way possible.
Marketing Communications
Sales are only as strong as your tools. A carefully assembled toolkit ensures your brand builds and maintains critical momentum.
Sample services include experience development and execution, customer/consumer experiences, sales conference support, speech writing and coaching, web sites and customer collateral.
Tradeshow & Special Events Management
This year on the show floor, relax: you’re covered. From high-profile introductions to booth management, media appointments and speaking engagements, Bock runs the show.
Strategic Counsel
From high-profile antitrust litigation for the nation’s leading law firms to helping children in need of safe homes, Bock delivers battle-tested PR strategies to corporations and community organizations who want to leverage the media to achieve specific goals.
Mergers & Acquisitions
Bedfellows are not always kind. A good agency can smooth the covers.
Regardless of the climate in which two companies join together, the most important communications challenge in a merger or acquisition is positioning the new company as a singular, whole, successful enterprise. Bock works with senior management to carefully and quickly map out strategy to ensure the new company fares well in both internal and external perceptions.
IPOs and Investor Relations
Bock has ushered several companies into highly-successful IPOs. From careful planning during the quit period to ringing the opening bell, we prepare you for all of the communications challenges associated with operating as a public entity.
The agency is also well-seasoned in investor relations and understands the nuances and demands involved with keeping shareholders happy and informed.
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